Growth is ever more difficult to come by in today’s fast-paced data and tech-driven world.
That’s where Next 15 comes in. We offer an ever-evolving range of specialist services designed to accelerate growth by generating leads, growing reputations, optimising
customer experience, monetising retail inventory, creating innovative new services and more.
This Annual Report sets out our performance over the latest 12-month period and how we are evolving and simplifying our decentralised, autonomous structure to stay at the forefront of our industry.
Key numbers for 2025.
3,992
Employees
(2024: 4,340)
16
Countries
(2024: 15)
3
Acquisitions
(2024: 7)
Financial highlights.
- For FY25 statutory diluted earnings per share is 37.9p (FY24: 50.3p) and statutory profit before tax is £62.5m (FY24: £80.3m). These measures have not been graphically represented as the movements are not meaningful.
Alternative Performance Measures
The report provides alternative performance measures (‘APMs’), which are not defined or specified under IFRSs.
♦ Measures with this symbol are defined and their use explained in the Glossary section on page 188.
Build our growth consultancy model.
Our priorities.
Growth has never been more important to our clients, whether that’s to deliver financial returns or societal outcomes. Growth is what Next 15 offers and we continue to evolve our Group to offer clients a leading-edge service. We will continue to invest in talented, entrepreneur-led businesses that bring new capabilities that our customers need. Our focus remains primarily UK and US.
Use the power of Next 15.
Our priorities.
We will use our shared insight, scale and capabilities to better serve customers without losing our Group’s entrepreneurial spirit or deep specialist expertise. We invest in AI-driven capabilities, tech, data and products that our businesses can share.
Focus on doing better.
Our priorities.
Being values-aligned across the business continues to be important to us, which is why we have further strengthened our ethical values to ensure we are increasingly consistent in our approach to how we work which includes asking ourselves the right questions when it comes to establishing new clients or partners.
Celebrate and develop our people.
Our priorities.
We are a group of businesses built by the talent of our people. We use our growth consultancy model internally to attract, develop and retain the best staff. When we acquire new businesses we trust entrepreneurial talent to drive their own businesses and consult with us, and provide them with the freedom to innovate whilst maintaining strong governance.
Our markets.
Customer Insight
2023 market size
£187.48b
CAGR growth 2023-2028
15.28%
FY25 Next 15 net revenue
£55.4m
2023 breakdown
(growth 2023-2028 CAGR %)
Market research
£66.14b (4.0%)
Data management
£15.61b (17.4%)
Data analytics and implementation
£34.02b (27.1%)
Customer Relationship Management implementation
£71.71b (12.6%)
Customer Engagement
2023 market size
£422.69b
CAGR growth 2023-2028
14.13%
FY25 Next 15 net revenue
£262.0m
2023 breakdown
(growth 2023-2028 CAGR %)
Customer experience
£10.51b (15.2%)
Content, communications and creative
£412.18b (13.06%)
Customer Delivery
2023 market size
£146.44b
CAGR growth 2023–28
15.6%
FY25 Next 15 net revenue
£109.6m
2023 breakdown
(growth 2023-2028 CAGR %)
E-commerce implementation
£6.73b (18.1%)
Search Engine Optimisation
£58.93b (18.3%)
Media buying and planning
£62.19b (4.6%)
Social media management
£16.16b (22.8%)
Lead generation solutions
£2.43b (14.4%)
Business Transformation
2023 market size
£1,294.18b
CAGR growth 2023–28
10.72%
FY25 Next 15 net revenue
£142.7m
2023 breakdown
(growth 2023-2028 CAGR %)
Strategy consulting
(inc. Environmental, Social and Governance (ESG) and People Change Management)
£158.69b (6.3%)
Digital transformation
£41.80b (13.16%)
Big data and analytics
£107.63b (12.8%)
Other
(inc. supply chain and logistics, legal, HR advisory, finance and tax)
£986.05b (8.73%)
2023 data has been used as a baseline to ensure a uniform comparison across the data given an absence of publicly published data for 2024 in several of the above capabilities.
